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e-safety is a term which means not only the internet but other ways in which young people communicate using electronic media, e.g. mobile phones. It means ensuring that children and young people are protected from harm and supported to achieve the maximum benefit from new and developing technologies without risk to themselves or others.
The aim of promoting e-safety is to protect young people from the adverse consequences of access or use of electronic media, including from bullying, inappropriate sexualised behaviour or exploitation
Appropriate use of electronic media by service provider staff and professionals is covered by other protocols and procedures with individual services and organisations. Most agencies will already have an ‘appropriate use’ policy in place, and all are encouraged to develop one.
The strategy covers the following aspects of e-safety:
The MSCB has published a refreshed e-safety strategy for Safer Internet Day 11 February 2014
To download the strategy click here: Merton e-safety strategy
ZIP IT means keeping their personal stuff private and thinking about what they say or do online.
BLOCK IT reminds them to block people who send them nasty messages and not to open any links and attachments they receive by email or through social networks if they’re not 100 per cent sure they’re safe.
FLAG IT is the final piece of advice. It stands for flagging up to a parent, guardian, teacher or someone in authority anything that upsets them while they are online or if someone asks them to meet up in the real world.
There is a huge range of e-safety advice available on the internet - a few useful links are below:
Children, Schools and Families Department
12th Floor, Merton Civic Centre
Telephone: 020 8545 4226 or 020 8545 4227
(Out of hours: 020 8770 5000)
Fax: 020 8545 4204
You may also contact us by email: firstname.lastname@example.org
You do not have to give your name and your conversation will be treated confidentially.
For more information see
This page was last updated on Thursday 26 January 2017