​Merton has become one of the first London boroughs to join a national campaign against domestic violence and sexual assault.

NO MORE began in America in March 2013. Launched as a unifying symbol to end domestic violence and sexual assaults, it campaigns to engage communities to take a stand against these crimes.

In May 2016 NO MORE was launched in the UK. The campaign is overseen by Hestia, one of the leading third sector organisations working within these fields.

The UK SAYS NO MORE campaign promotes the use of a new national symbol to express support for ending domestic violence (DV) and sexual assault (SA) in our society. The UK SAYS NO MORE signature, worn and displayed by influencers, people working in the field of DV and SA and members of the general public, will raise visibility, create awareness, encourage conversation, and help break the social stigma surrounding domestic violence and sexual assault.


What does the "blue O" pin badge stand for?

As described by NO MORE:

"The signature blue vanishing point originated from the concept of a zero – as in zero incidences of domestic violence and sexual assault. The smaller, inner circle of the vanishing point symbolizes moving toward our end goal when "Together we can end domestic violence and sexual assault."

What was the genesis of the NO MORE symbol?

"The NO MORE symbol has been in the making since 2009. It was developed because despite the significant progress that has been made in raising awareness of domestic violence and sexual assault, these pervasive issues remain hidden and on the margins of public concern. All the major domestic violence and sexual assault organizations in the country agreed that a new, overarching symbol, uniting all people working to end these problems could have a dramatic impact on the public's awareness. They all support NO MORE.

In order to create the symbol, representatives from the domestic violence and sexual assault field and communications professionals working to raise awareness for these issues, teamed up with some of the top marketing and branding minds in the country. Together they developed the NO MORE symbol which was then tested with a range of audiences including young people and men. NO MORE received support from all demographics in the country. The majority of respondents thought it was memorable and said that the symbol was needed and important."

The objectives

  • To have the UK SAYS NO MORE symbol adopted by domestic violence and sexual assault organisations, as an over-arching symbol that unifies the effort while not competing with the different logos/brands of these organisations.
  • To have influencers and as many members of the general public as possible, from all walks of life, wear or use the icon.
  • It is hoped that by accomplishing these objectives, we will be taking the first steps toward a broader level of change: that the increased visibility and dialogue will contribute to changing social norms, and ultimately to improved public policies and more resources.

The goals

Too often, the realities about domestic violence and sexual assault remain hidden in the shadows, the victims riddled with shame and stigma. Despite the progress that has been made on these issues, there remains a critical need to expose and talk about this subject in the public domain. The UK SAYS NO MORE campaign reflects the aspiration to create a society in which there is no more domestic violence and no more sexual assault.

The council runs a One Stop Shop for victims every Monday, apart from Bank Holidays, between 9.30am and 12.30pm at Morden Baptist Church to support victims of violence and abuse.

For more information on support services in Merton.

The borough will be launching this campaign in September 2016 with support from partners from Merton Police and Merton London Fire Brigade along with Domestic Violence and Abuse organisation in the borough.

Twitter coverage around the launch will be on twitter pages @Merton_Council and @UKSAYSNOMORE and Facebook.